leksen design

Symetra

SYMETRA | Inventing a new brand for a large insurance company like Symetra requires big thinking and big creativity, and I welcomed the challenge to help deliver just the right message.

Providence 2014 Invite

PROVIDENCE HEALTH FOUNDATION | Classy and sophisticated was 2014’s brand for the Festival of Trees events in Everett, Washington, a benefit for children’s medical services through Providence Hospital. An accordion fold invitation and custom pocket booklet created a professional look for the invitation package.

FareStart

FARESTART | The 2007 annual report celebrates “A Year of Growth,” highlighting stories of successful culinary students and generous donors while carefully balancing heart-felt stories and clear, informative graphics.

Providence 2012 Invite

PROVIDENCE HEALTH FOUNDATION | Festive red and white patterns spread merriment throughout numerous print pieces for the 2012 Festival of Trees events in Everett, Washington, a benefit for children’s medical services through Providence Hospital. A custom die-cut invitation, save the date card, and event catalog covers were among several of the print pieces created for this holiday event series.

Providence Brochure

PROVIDENCE HEALTH FOUNDATION | Sophisticated type paired with heartwarming imagery matched perfectly for this Friends of Providence brochure advertising Providence Hospital’s new donor suite.

Squalicum Family Dentistry

SQUALICUM FAMILY DENTISTRY | This Bellingham-area dental clinic needed a look to set them apart from local competitors, and this package hit their mark. From the embossed toothbrush to the playful patterns, these designs reflect Squalicum’s modern, professional, family-friendly brand.

Union

UNION | We designer-types dream of a task like this one—creating a square-shaped series of brochures with clean type and oodles of white space. Need I say more?

FareStart

FARESTART | FareStart—a culinary job training and placement program for homeless and disadvantaged individuals invited me to design a catering brochure that would reflect both their professional standards and delectable food. This print piece embodies both, while highlighting the nonprofit’s longtime motto, “Great food. Better lives.”

APS

ADVANCED PLANNING SOLUTIONS | A professional, colorful identity was created for this environmental planner in order to encompass the many services they provide.

Sar.n.dipity

SAR.N.DIPITY | What screams “cake pops” more than pretty pink and swirly type? Rose tones and serendipitous patterns surround Sar.n.dipity’s delightful and delicious cake pops.