MostLeast.io

In this online survey software, survey respondents are presented with a subset of items from a master list and are asked to indicate the best and worst items. I created a logo that includes several arrows both vertically and horizontally, mimicking the software arrows for "most" and "least." Transparencies reflect that most problems are not black and white, but a compromised solution results where the transparencies come together in the center gray diamond. A website front page design was included with the brand package.