![MostLeast logo](https://i0.wp.com/leksendesign.com/wp-content/uploads/2020/10/MostLeast_logomark_2400-1-e1607326251761.jpg?fit=1024%2C768&ssl=1)
MostLeast logo
![MostLeast website](https://i0.wp.com/leksendesign.com/wp-content/uploads/2020/10/MostLeast_website_2400-copy-e1607326216623.jpg?fit=1024%2C532&ssl=1)
MostLeast website
MostLeast.io
Branding, Website Design
In this online survey software, survey respondents are presented with a subset of items from a master list and are asked to indicate the best and worst items. I created a logo that includes several arrows both vertically and horizontally, mimicking the software arrows for "most" and "least." Transparencies reflect that most problems are not black and white, but a compromised solution results where the transparencies come together in the center gray diamond. A website front page design was included with the brand package.